Usher Raymond and Liz Claiborne Make Deal

Usher Raymond and Liz Claiborne Make Deal
AMW !.e. Talent: Andrea M. White
April 16, 2007

Usher, R&B’s favorite son, has sealed a multi-million dollar deal with Liz Claiborne to introduce his new line of fragrances for men and women. The new fragrance is set for release this fall, along with an Usher clothing line that is also in the works. The Broadway star, singer, actor and now fashion icon has been working on developing the fragrance line for some time now. Usher will now compete in the ever-increasing celebrity fragrance line along with Jennifer Lopez, Derek Jeter and a wave of other celebrities who have already taken their mark in the fragrance and fashion industry.

Although the details are sketchy, including the specifics of the name of the new scent, the story was leaked in February 2007 on Women’s Wear Daily that Raymond had signed the deal shortly after finishing his impressive performance on Broadway. Right now, representatives from Ushers camp are not talking and they are not offering any specifics regarding the fragrances nor the clothing line that is also scheduled for released later on this year.

This is a major move for the star and I think it’s about time that he expands his business portfolio. As an extremely marketable superstar, hopefully we are inspired with fashions from icons such as Raymond and Madonna this year. As with most of the projects that he has taken on, his new fragrances and clothing line are sure to be classy with a little of the ATL flavor. Side note: Usher is also set to marry his current girlfriend, mother of three, and longtime hair stylist, Tameka Foster. Congrats Usher to you and all of your future endeavors.